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Event Details
L'AUTEUR SE FERA MÊME UN PLAISIR DE DÉDICACER VOTRE EXEMPLAIRE, INCLUS DANS LE PRIX D'ENTRÉE.
Conférence «Petit traité de rédaction et de stratégie de contenu pour le Web» de Michael Carpentier
Contrairement aux manuels exhaustifs qui détaillent l'ensemble des techniques de "rédaction multimédia" tels des énoncés immuables, ce petit guide vise à vous aider à comprendre pourquoi il faut écrire différemment pour Internet... et pourquoi il faut parfois ignorer les règles, tant que vous en respectez l'esprit.
Il propose une méthodologie pour la stratégie de contenu pour les petites et grandes équipes pour savoir où en est votre projet, qui doit faire quoi et à quel moment.
Pour les rédacteurs
Cet humble "Petit traité..." n'est pas une ixième tentative de vous réapprendre votre métier. Il suggère plutôt de quoi bonifier votre expertise, ou apprendre à mieux la vendre ou l'expliquer à vos clients ou patrons. (Il contient aussi quelques trucs sournois pour contourner les règles quand vous êtes convaincu que vous avez raison.)
Pour les clients/patrons
Le "Petit traité..." vous permettra d'évaluer vos textes existants, de mieux comprendre comment travaillent vos rédacteurs, de mettre en place un processus rédactionnel rigoureux et de convaincre vos employés et fournisseurs d'y adhérer. (Il contient aussi quelques trucs sournois pour rappeler les règles du jeu quand vous êtes convaincu que vous avez raison.)
En bref:
Date : 5 avril 2012, dès 17h00
Endroit : Auberge St-Antoine, 8 rue Saint-Antoine, Québec
Inscription : 40$ pour les membres, 50$ pour les non-membres
Je vous suggère fortement d'être présent pour enfin démystifier la rédaction web!!!
Attendee List
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When & Where
8, rue St-Antoine
Quebec,
G1K 3C9
Canada
Thursday, April 5, 2012 from 5:00 PM to 7:00 PM (EDT)
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